Is CB, Inc. Designed for Strategic Growth? A Case Study for Organization Design Readiness
Cagle, Keri
:
2021-08-06
Abstract
This capstone project focused on determining Company B, Inc.’s (CB, Inc.) [pseudonym], readiness to design their organization to create value and meet their and the parent company’s strategic growth goals to grow revenue and diversify customer base. Established in January 2019, CB, Inc. is as a wholly-owned subsidiary, professional services organization with a mission to advance national priorities and serve the public interest by integrating academic, government, and scientific resources globally. A qualitative study was designed to address two questions: 1) What is the parent company’s vision for and expectations of CB, Inc. and how do they view their governance and support role for the newly developed corporate subsidiary? 2) Is CB, Inc. currently designed to meet their and the parent company’s strategic growth goals? Are they ready for an organizational design? The study found 1) the parent company views CB, Inc. as a tool to accomplish business growth through creation of mentor protégé/joint ventures with small businesses and pursuit of opportunities the parent company cannot as a large, non-profit business, 2) the parent company expects CB, Inc. to create business opportunities which increase revenue, and complement (not compete) with the parent company, possibly by providing lower cost services, 2) the parent company views their governance and support role as providing board oversight but maintaining an arm’s length relationship with CB, Inc., and 4) CB, Inc. is not currently designed to meet their strategic growth goals nor are they ready to complete the organization design process.