Health and Kinship Matter: Learning About Direct-to-Consumer Genetic Testing User Experiences via Online Discussion
Clayton, Ellen W.
Yin, Zhijun
Song, Lijun
Malin, Bradley A.
:
2020
Abstract
This research demonstrates that online social media platforms can serve as a rich resource for characterizing actual DTC-GT experiences. The findings suggest that DTC-GT consumers’ purchasing behaviors are associated with societal events and that future investigations should consider how DTC-GT challenges our understanding of kinship structure and function, genomic privacy, and the interpretation of health risks
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