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That's Vanderbilt: For one Owen marketing professor, Super Bowl is about the commercials
DiscoverArchive/Manakin Repository
That's Vanderbilt: For one Owen marketing professor, Super Bowl is about the commercials
| Title: | That's Vanderbilt: For one Owen marketing professor, Super Bowl is about the commercials |
| Author: | Owens, Ann Marie Deer |
| Description: | Includes descriptive metadata provided by producer in MP3 file: "A marketing professor at the Owen Graduate School of Management says there's a good reason that the Super Bowl ads are more humorous and creative than the usual ones. Listen to an interview with Jennifer Escalas." Escalas studies the marketing trends of the Super Bowl advertisements and who the ads are marketed toward. |
| Subject: | Escalas, Jennifer |
| LCSH Subject: |
Vanderbilt University.
Super Bowl Advertising Marketing |
| URI: | http://hdl.handle.net/1803/400 |
| Date: | 2006-02-03 |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| That's Vanderbilt_ For one Owen mark.mp3 | 1.462Mb | MPEG Audio |
View/ |
