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Do Open-Ended Questions Measure "Salient" Issues?

dc.contributor.authorGeer, John Gray
dc.identifier.citationThis is a post-print of "Do Open-Ended Questions Measure 'Salient' Issues?" by John Geer from Public Opinion Quarterly 55:3, 360-370. Copyright © 1991 Oxford University Press.en_US
dc.descriptionOriginally published in Public Opinion Quarterly, v. 55, no. 3 (p. 360-370).en_US
dc.description.abstractClosed-ended questions dominate most interview schedules. Yet the almost exclusive use of this form did not arise because open-ended questions, its major competitor, proved to be weak indicators of public opinion. Instead, responses from open-ended questions proved more difficult and expensive to code and analyze than those from closed-ended questions. Although such practical concerns are important, the real task of survey researchers is to measure public opinion accurately. Using an experimental design, this article tests whether open-ended questions measure the important concerns of respondents' one of the long-claimed advantages of this format. The results, on balance, show that open-ended comments reflect such concerns, suggesting that pollsters may want to include more of these questions in their surveys of public opinion.en_US
dc.publisherOxford University Pressen_US
dc.subjectSalient issuesen_US
dc.subjectOpen-ended questionsen_US
dc.subject.lcshPublic opinion polls -- Methodologyen_US
dc.subject.lcshPublic opinion -- United Statesen_US
dc.subject.lcshUnited States -- Politics and government -- Public opinionen_US
dc.titleDo Open-Ended Questions Measure "Salient" Issues?en_US
dc.description.collegeCollege of Arts and Scienceen_US
dc.description.departmentDepartment of Political Scienceen_US

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