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Do Open-Ended Questions Measure "Salient" Issues?

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dc.contributor.author Geer, John Gray
dc.date.accessioned 2010-05-03T19:41:35Z
dc.date.available 2010-05-03T19:41:35Z
dc.date.issued 1991
dc.identifier.citation This is a post-print of "Do Open-Ended Questions Measure 'Salient' Issues?" by John Geer from Public Opinion Quarterly 55:3, 360-370. Copyright © 1991 Oxford University Press. en_US
dc.identifier.issn 0033-362X
dc.identifier.uri http://poq.oxfordjournals.org/content/vol55/issue3/index.dtl en_US
dc.identifier.uri http://hdl.handle.net/1803/4052
dc.description Originally published in Public Opinion Quarterly, v. 55, no. 3 (p. 360-370). en_US
dc.description.abstract Closed-ended questions dominate most interview schedules. Yet the almost exclusive use of this form did not arise because open-ended questions, its major competitor, proved to be weak indicators of public opinion. Instead, responses from open-ended questions proved more difficult and expensive to code and analyze than those from closed-ended questions. Although such practical concerns are important, the real task of survey researchers is to measure public opinion accurately. Using an experimental design, this article tests whether open-ended questions measure the important concerns of respondents' one of the long-claimed advantages of this format. The results, on balance, show that open-ended comments reflect such concerns, suggesting that pollsters may want to include more of these questions in their surveys of public opinion. en_US
dc.language.iso en_US en_US
dc.publisher Oxford University Press en_US
dc.subject Salient issues en_US
dc.subject Open-ended questions en_US
dc.subject.lcsh Public opinion polls -- Methodology en_US
dc.subject.lcsh Public opinion -- United States en_US
dc.subject.lcsh United States -- Politics and government -- Public opinion en_US
dc.title Do Open-Ended Questions Measure "Salient" Issues? en_US
dc.type Postprint en_US
dc.description.college College of Arts and Science en_US
dc.description.department Department of Political Science en_US
dc.publisher.uri http://www.oup.com/us/ en_US


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