Mark McKinnon: "Insider’s perspective on national political campaigns"

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Title:	Mark McKinnon: "Insider’s perspective on national political campaigns"
Author:	McKinnon, Mark
Description:	Includes descriptive metadata provided by producer in MP4 file: "Politics, Economics and Social Issues - Video - Mark McKinnon: 'Insider’s perspective on national political campaigns'." By Mark McKinnon. McKinnon, a national media producer and communications strategist whose clients have included President Bush and John McCain, is a guest lecturer for Vanderbilt's "Political Campaigns and the Electoral Process" course, taught by John Geer and Roy Neel, on Oct. 5, 2010. McKinnon uses political commercials and other video clips, including the famous "Daisy" commercial from Lyndon Johnson's presidential campaign, to illustrate his points. He takes questions at the end, answering one with an account of his experience with the McCain campaign, especially helping Sarah Palin prepare for vice-presidential debates.
Subject:	Political message Political strategy Political messaging
LCSH Subject:	Political campaigns Elections United States -- Politics and government Presidents -- United States -- Election Communication in politics Mass media -- Political aspects Advertising, Political Campaign funds Political culture McCain, John, 1936- Palin, Sarah, 1964-
URI:	http://hdl.handle.net/1803/4987
Date:	2010-10-15

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Mark McKinnon_ _Insider_s perspectiv.mp4	385.8Mb	MPEG-4 video	View/Open