Browsing Vanderbilt Law School Faculty Works by Subject "Consumer behavior"

Now showing items 1-4 of 4

    • Are Individuals Bayesian Decision Makers? 
      Viscusi, W. Kip; Viscusi, W. Kip (American Economic Review, 1985)
      There has been increasing interest in whether normative models of individual choice under uncertainty accord with actual behavior. These concerns have been much greater than in other economic contexts because of the ...
    • Does Product Liability Make Us Safer? 
      Viscusi, W. Kip (Regulation, 2012)
      Product liability law is intended to create an environment that fosters safer products. However, this law often has adverse consequences. Some of the problems stem from the inherent nature of product risk decisions and the ...
    • An Investigation of the Rationality of Consumer Valuations of Multiple Health Risks 
      Viscusi, W. Kip; Magat, Wesley A.; Huber, Joel (The RAND Journal of Economics, 2012)
      After developing a conceptual analysis of consumer valuation of multiple risks, we explore both economic and cognitive hypotheses regarding individual risk-taking. Using a sample of over 1,500 consumers, our study ...
    • Using Warnings to Extend the Boundaries of Consumer Sovereignty 
      Viscusi, W. Kip (Harvard Journal of Law & Public Policy, 1999)
      We make decisions every day for which we may not have full information. Not all such decisions lead to negative consequences, however. For example, scientists still know very little about why aspirin has its beneficial ...