Browsing by Subject "Consumers -- Attitudes"
Now showing items 1-2 of 2
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(American Economic Review, 1984)A fundamental issue in the economics of uncertainty is how individuals process information and make choices under uncertainty. In a recent analysis of the findings on risk perception, Kenneth Arrow (1982) concluded that ...
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(The Review of Economics and Statistics, 1998)Using survey data on consumer product purchases, this paper introduces an approach to estimate jointly individual utility functions and risk perceptions implied by their decisions. The behavioral risk beliefs reflected in ...