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Creating Opportunities for Niche Organizations in a High Choice Landscape

dc.contributor.authorHurst, Jason
dc.date.accessioned2021-05-14T17:13:58Z
dc.date.available2021-05-14T17:13:58Z
dc.date.issued2021-04-20
dc.identifier.urihttp://hdl.handle.net/1803/16536
dc.description.abstractThe Sphinx Academy was founded to create educational opportunities for gifted and talented students with specific learning disabilities (SLD), often referred to as “twice-exceptional”, who struggled in traditional and other specialized programs. After five years of increased enrollment and a string of successful graduates, Sphinx Academy is facing enrollment slump amidst an increase of choices and innovation within public and private secondary education in Fayette County. This quality improvement project sought to understand why enrollment at Sphinx Academy had stagnated by conducting interviews with key stakeholders (i.e., members of the board, the director, staff, and current and former parents) and reviewing organization’s presence on digital platforms to identify capabilities and resources for analysis in the VRIO framework. Three key findings emerged: Parents discovered Sphinx Academy through their personal networks; Parents chose Sphinx Academy for the small classrooms, safe learning environment, and the flexible and innovative curriculum; and Sphinx Academy's valued resources and capabilities are underutilized and are not being communicated to their target market.en_US
dc.language.isoen_USen_US
dc.subjectmicro schoolen_US
dc.subjectVRIOen_US
dc.subjectvaluable, rare, imitable, organizationen_US
dc.subjectcompetitive advantageen_US
dc.subjectlearning differencesen_US
dc.titleCreating Opportunities for Niche Organizations in a High Choice Landscapeen_US
dc.typeThesisen_US


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