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Staying Connected: Non-Profit Alumni Engagement

dc.contributor.authorFeiden Baddoo, Ann Marie
dc.date.accessioned2024-04-04T02:09:49Z
dc.date.available2024-04-04T02:09:49Z
dc.date.issued2023-12
dc.identifier.urihttp://hdl.handle.net/1803/18677
dc.descriptionLeadership and Learning in Organizations capstone project
dc.description.abstractThe Project for Equitable Schools is a pseudonym for a small non-profit organization in the Midwest that serves education stakeholders from PK-12 through higher education. The main focus of the organization is to address the teacher shortage and high turnover rates in historically under-resourced schools across the region. The Project provides support to pre-service and aspiring teachers in high school and college. The problem investigated in this project is the Project’s lack of engagement with alumni that have graduated from college and are serving as licensed teachers. The questions that guided this project were: 1. What actions have the Project for Equitable Schools taken up prior to September of 2023 in order to maintain contact with alumni? 2. To what extent (if at all) have the actions identified in PQ 1 resulted in engagement with the Project for Equitable Schools? The design of the study included data collection through a semi-structured interview and document review analysis. The findings suggest that through better use of personal connections, the website, and social media, alumni engagement may increase. Based on these findings and the literature on alumni engagement, I recommend that the Project build on its current success with a recent initiative - Project Partners, and invest in their website and social media platforms to connect with and engage alumni.
dc.subjectengagement
dc.subjectalumni
dc.subjectnon-profit
dc.titleStaying Connected: Non-Profit Alumni Engagement
dc.typethesis


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