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The Denim Industry
| Title: | The Denim Industry |
| Author: | Malkin, Victoria |
| Description: | A paper for Human and Organizational Development 2720: Advanced Organizational Theory, Fall 2008. Malkin compares the market segments and business strategies of two jeans makers, Levi Strauss and J Brand. |
| Subject: |
J Brand (Firm)
Advanced Organizational Theory Undergraduate Writing Symposium |
| LCSH Subject: |
Consumer satisfaction
Success in business Levi Strauss and Company Marketing Fashion merchandising Strategy Business planning Clothing trade Blue jeans |
| URI: | http://hdl.handle.net/1803/3028 |
| Date: | 2009-03-22 |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| malkin-victoriaocr.pdf | 243.9Kb |
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