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That's Vanderbilt: For one Owen marketing professor, Super Bowl is about the commercials

dc.contributor.authorOwens, Ann Marie Deer
dc.creatorVanderbilt University News Service.
dc.date.accessioned2008-03-21T21:38:42Z
dc.date.available2008-03-21T21:38:42Z
dc.date.issued2006-02-03
dc.identifier.citationVanderbilt University podcast episode.en
dc.identifier.urihttp://hdl.handle.net/1803/400
dc.descriptionIncludes descriptive metadata provided by producer in MP3 file: "A marketing professor at the Owen Graduate School of Management says there's a good reason that the Super Bowl ads are more humorous and creative than the usual ones. Listen to an interview with Jennifer Escalas." Escalas studies the marketing trends of the Super Bowl advertisements and who the ads are marketed toward.en
dc.format.extent1:31en
dc.format.extent1462859 bytes
dc.format.mimetypeaudio/x-mpeg
dc.language.isoen_USen
dc.publisherVanderbilt News Serviceen
dc.relation.ispartofseriesPodcasten
dc.relation.ispartofseries161en
dc.subjectEscalas, Jenniferen
dc.subject.lcshVanderbilt University.en
dc.subject.lcshSuper Bowlen
dc.subject.lcshAdvertisingen
dc.subject.lcshMarketingen
dc.titleThat's Vanderbilt: For one Owen marketing professor, Super Bowl is about the commercialsen
dc.typeRecording, oralen


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